Behind Every Brand There is a Story About People

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Big brands are almost like demigods for photographers.  Truth be told, we work hard to reach the “big guys” and never really expect that when you meet them that they’ll be just like you and I.

It was an ordinary Thursday at work, lots of emailing, chatting on the phone finalizing events for Breast Cancer Awareness Month and concepting a final project for the close of 2013.  Then what to my wondering eyes should appear but an email from a German advertising agency, DDB Tribal Group.  (Sorry, it must be the Christmas music in the stores!).

They asked to meet while they were visiting New York to present an idea to Bob and I. Oh, happy days!  We couldn’t begin to imagine what it could be and had to shelf any speculation. But then we met. Have you ever walked into a room of strangers and felt their warmth and sincerity?  Well, that’s what it was like from the very beginning of the meeting and never, ever could Bob and I anticipated what they shared with us.

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They presentation was wonderful and best of all, showed that they really understood the heart of The Tutu Project.  Okay, okay, I’ll get to the point.  The idea they presented…wait for it…

Telekom wanted to share our story through a commercial and print campaign in Germany!

Fast forward to the end of October.  The television commercial was scheduled over three days, the first one to be at our home.  At o’dark thirty the crew arrived.  Lots of them. With the efficiency of pros the house was quickly turned into a set and the fun began.  It was a wonderful three days; really how could it not be?  They treated Bob and I with every courtesy, and so much more.  Our business manager was sitting in the screening room and told us that while they were watching us film, our story moved them to tears.

After we “wrapped”, said our goodbyes and headed home, the extent of what we had just experienced hit me, straight in my heart.  I was overwhelmed with emotion, from meeting these kind and wonderful people to the warmth and kindness that they shared.  The enormity of trusting someone to share our life story, our personal struggle, was daunting but Bob and I never doubted that DDB and Telekom would share it in the manner that it was meant to be told.  And did they ever.  Stay tuned for the English version of our video very soon!  It launched in German today.

To Telekom, Bob and I thank you, and thank you again, for sharing our story.

Deutsche Telekom and The Tutu Project

53 Responses to Behind Every Brand There is a Story About People

  1. Steffi Maass November 21, 2013 at 3:46 pm #


  2. Marc Lehwald November 21, 2013 at 3:47 pm #

    Congratulation, Bob! That’s gorgeous: your own T-com comercial in germany. That’s great! We hope we will have as much success with our THE MIRROR PROJECT in germany.

  3. Sarah Wolff November 21, 2013 at 3:54 pm #

    congrats – saw it in tv, just 30 minutes ago!

  4. Dunja McCool November 21, 2013 at 3:56 pm #

    congrats..I just saw it too….its amazing!!!!

  5. Russ Harrington November 21, 2013 at 3:58 pm #

    OH MY GOODNESS….so happy for you two..

  6. An Gy November 21, 2013 at 3:59 pm #

    Just amazing!!!!

  7. Bröt Chen November 21, 2013 at 4:02 pm #

    i never thought that i would like something Tcom does^^

  8. Patrick Ciebilski November 21, 2013 at 4:05 pm #

    Herzlichen Glückwunsch!

  9. Linda Santackas Degnan November 21, 2013 at 4:07 pm #


  10. Petra Hamminger November 21, 2013 at 4:08 pm #

    ich hab´s auf tcom-werbung gesehen und gleich gegoogelt. ein wundervolles projekt! von einem wundervollem mann für eine bestimmt wundervolle frau! ich spare jetzt auf 100 dollar und wünsche mir das buch 🙂

  11. Peg Mathes Yates November 21, 2013 at 4:11 pm #

    Glad to see this!

  12. Cheryl Saul November 21, 2013 at 4:12 pm #

    I have no words but I have this…..♥ ♥ ♥ ♥ ♥ ♥ ♥

  13. Julia Wachtel November 21, 2013 at 4:13 pm #


  14. JB Spitz November 21, 2013 at 4:28 pm #

    Gr8! Congrats!

  15. Pam Palmer Lee November 21, 2013 at 4:37 pm #


  16. Tanja Petry November 21, 2013 at 4:43 pm #

    A warm welcome to Germany !

  17. Alain Block November 21, 2013 at 4:45 pm #

    I’ve just seen the spot, it’s beautiful!!

  18. Marie-Josée Labelle November 21, 2013 at 4:45 pm #

    WOW, this is BIG !!!! 😀

  19. Patty York-Sampson November 21, 2013 at 4:47 pm #

    Oh My! How wonderful!

  20. Tracy Mello Smith November 21, 2013 at 5:17 pm #

    I could cry. this is amazing

  21. Linda Lancaster Carey November 21, 2013 at 5:18 pm #

    I did!

  22. Terry Perham November 21, 2013 at 5:19 pm #

    WOW! How awesome is that!

  23. Juli Pritsos November 21, 2013 at 5:40 pm #

    Bob and Linda that is amazing! You definitely found a way to make some sweet lemonade out of those sour lemons. 😀

  24. Andrea Liebig November 21, 2013 at 5:59 pm #

    Finally. Then we also can buy the book soon. Iam glad to suport you soon from germany as well. It is a wonderful project. So lets tutu germany. 🙂

  25. Angelo Merendino November 21, 2013 at 6:31 pm #


  26. Cornelia Bruckner November 21, 2013 at 6:36 pm #

    Welcome to Germany we will cover the project.

  27. Patricia Wycoff November 21, 2013 at 6:47 pm #

    Bob and Linda, I am thrilled for you. Let’s kick cancer’s bxxx! Your story and your love is amazing

  28. Denise Joline Nehila November 21, 2013 at 9:01 pm #

    So wonderful!

  29. Ines64 November 22, 2013 at 2:59 am #

    I am happy that my company choose your project for a campaign and put awareness to it, because it is so important to inform about breast cancer and how to cope with it. The commercial moved me very much. As I am also diagnosed with breast cancer and lost my mother through it, I know for myself how much positve impulses you need. Thank you for sharing and all the best for you both! 🙂 I am looking forward to further tutu photos. (Please excuse If my English is a little bit rusty. I hope the message will get through).

  30. Paula Robinson Varner November 22, 2013 at 3:08 am #

    So very cool, can’t wait to see it! Will be looking for you to post when it is out in English.

  31. fruthi November 22, 2013 at 4:49 am #

    I have to tell you, that we all feel blessed that we got the opportunety to get to know you.
    You both are inspiering and such lovely people.

  32. Andrea Liebig November 22, 2013 at 4:55 am #

    I saw the tv spot this morning. Pictures i know since a long time :). Being a cancerpatient myself i follow ur project since i saw bob with his tutu in the snow one time on a tv show on a german tv program. Thanks Bob and Linda

  33. Kirstin Vörkel November 22, 2013 at 5:23 am #

    you both are great and i love the tv long version

  34. Jean Nine November 22, 2013 at 6:55 am #

    Just saw it on tv …very inspirational…I love your story and the ideas you had! More than just great

  35. Eva-Christine Voss November 22, 2013 at 8:13 am #

    That is REALLY BIG in Germany – prime time on TV!! You deserve it!! Best wishes and hope the germans spend a lot of money in this wonderful project. Don´t forget to tell us WHERE and HOW to buy your lovely book!!

  36. Catherine Jones-Hatcher November 22, 2013 at 8:28 am #

    this is so exciting…so inspiring… so inspiring… and so wonderful to know people will be educated on such a wide scale, internationally too! WONDERFUL!

  37. Marygaudio November 22, 2013 at 10:06 am #

    Words fail to convey how proud I am of the two of you!  You have shown millions how to face adversity with grace, humor, and humility.  You have taken your God-given talents and used them in the most ingenious way to benefit your fellow “comrades.” I love you both, always!

  38. Sven S Aus F November 22, 2013 at 11:13 am #

    I Love it so much…..!!!

  39. Ruth Boh November 22, 2013 at 11:31 am #

    I saw it a few minutes ago !!! ♡

  40. Ursinho Serelepe November 22, 2013 at 2:17 pm #

    Paula Sofia

  41. Julia Opel November 22, 2013 at 5:14 pm #

    Just saw it on tv this evening! Very great commercial & idea, so emotional & heart touching! I love the power of your pictures!

  42. Lezley Anderson November 23, 2013 at 1:59 am #

    DaB is wunderschone!

  43. Jessi PeterPanski November 23, 2013 at 12:18 pm #

    I love the idea with the tutu soo much! Keep on doing what you do and greetings from germany 🙂

  44. Caroline Lä November 23, 2013 at 3:08 pm #

    Thank you for this wonderful inspiration! We love you here in Germany

  45. Daniel Reicheneder November 23, 2013 at 4:08 pm #

    Thumbs up from Germany. We love what you do!

  46. Jean Ravel Ravel November 23, 2013 at 4:50 pm #

    Hugs From Germany !

  47. Inga Sailey November 24, 2013 at 5:10 am #

    A friend of mine told me about the Commercial. Now i am sitting in front of the TV – waiting impatient to see it 😀

  48. Seven Ofrage November 24, 2013 at 6:43 am #

    Please come to Germany und make some awesome photos !

  49. Nini Cobretti November 24, 2013 at 12:18 pm #

    Amazing project!!! You touched my heart!!!!

  50. Claudia Puttkammer November 24, 2013 at 12:53 pm #

    You’re very welcome in Germany. God bless you.

  51. Beate Kiebel November 24, 2013 at 1:50 pm #

    lots of love from Germany! You’re giving a big bundle of hope and inspiration to other cancer patients… thank you!

  52. Ve Wolff November 26, 2013 at 1:50 pm #

    Just saw the pink tutu on television and knew it was you, and i didn’t know abouot the campaign. I love your project so much!!

  53. Tobias Mandelartz December 2, 2013 at 7:50 am #

    … and even the marketing-pros say: Well done, dbb tribal:

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