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New partwork: Art Therapy – 50 mindful patterns

October 13, 2016

Hachette Partworks has a new partwork launch in the Adult Colouring area launching this week.

"…help you restore your inner calm…"

Since Hachette Partworks launched Art Therapy in March 2015, say distributors Marketforce, the sector has driven over £12 million of revenue into the UK Newsstand, and this launch is expected to provide another large boost to the sector.

National launch details, supplied by Marketforce:

Description: “Full of stunning patterns to colour and collect, this brand new adult colouring book collection will help you restore your inner calm as you build up a wealth of gorgeous designs.

Each high-quality book has its own inspirational theme and includes 50 stunning patterns to colour, plus mindfulness quotes and ideas to help you relax and unwind.

Your creativity will run riot as you travel through beautiful gardens, voyage under the sea, explore the Orient and much more.”

No of Parts: 80 Parts

RSV value of 1 customer who completes collection: £396

Frequency: Fortnightly

SOR: Fully SOR

Display next to: Art Therapy, Colouring products

Publisher: Hachette Partworks

Target Market: Women 25+

Onsale: 12th October 2016

TV Advertising: TV Ad campaign starts 11th October.

Issue 1: On sale – 12/10/2016; coverprice £1.99

Issue 2: On sale – 26/10/2016; coverprice £4.99

Coverprice of all subsequent issues: £4.99

This article was originally published at the “Article” source noted above and distributed by The Tutu Project for informational purposes only.

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