“Life writes countless true and moving stories. We want to pick up on some of these unbelievably emotional and moving stories and give them a platform,”
said Hans-Christian Schwingen, Head of Brand Strategy and Marketing Communication at Deutsche Telekom. Philipp Friedel, Head of Market Communication at Telekom Deutschland, added:
“The story of Linda and Bob shows how sharing stories can achieve great things. And we show how the best network, powered by Deutsche Telekom, makes it possible to share special moments with each other.”
About Deutsche Telekom
Deutsche Telekom is one of the world’s leading integrated telecommunications companies with 144 million mobile customers, 32 million fixed-network lines and over 17 million broadband lines (as of June 30, 2013). The Group provides fixed-network, mobile communications, Internet and IPTV products and services for consumers, and ICT solutions for business and corporate customers. Deutsche Telekom is present in some 50 countries and has over 231,000 employees worldwide. The Group generated revenue of EUR 58.2 billion in the 2012 financial year—over half of it outside Germany (as of December 31, 2012).
More information about the campaign and Deutsche Telekom’s social commitment:
TV commercial at: