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The Tutu Project Partners With Bloomingdale’s As Part Of The Retailer’s Annual Pink Campaign

September 4, 2012

Bloomingdales Partners with The Tutu Project for Breast Cancer AwarenessNew York, NY.  September 6, 2012 ( – The Tutu ProjectTM continues it’s efforts to help raise funds for women with breast cancer through a partnership with Bloomingdale’s and as part of the retailer’s annual Pink campaign supporting breast cancer research and awareness.

“When I saw Bob and Linda’s story on TODAY in May of this year and shared it with the entire Bloomingdale’s family, we instantly wanted to come on board to support The Tutu Project as part of our 2012 Pink Campaign,” said Anne Keating, senior vice president of public relations, special events and corporate philanthropy. “We are excited to offer our shoppers the opportunity to support the Carey’s mission to raise funds for women fighting the disease, all while putting a smile on their face.”

Starting October 1, Bloomingdale’s shoppers will have the opportunity to purchase their own copy of Ballerina at Bloomingdale’s 59th St. and Soho in New York City, as well as on There will also be an exclusive photo of Bob in his pink tutu at the Bloomingdale’s 59th Street flagship in the Pink Book, the retailer’s annual Pink catalog.  Bloomingdale’s will be selling exclusive postcards that include three Ballerina images taken exclusively for this fund raiser inside the 59h Street store.  Shoppers are invited to check out exclusive in-store exhibits of Bob’s work at the following Bloomingdale’s locations – 59th Street, Aventura, Century City, North Michigan, San Francisco, Soho, and Roosevelt Field.   Last but not least, Bob and Linda Carey will be at the 59th Street location for a book signing on October 17th.

Net proceeds of funds raised by The Tutu Project will benefit The Carey Foundation, which plans to donate funds to non-profits that focus on helping women with breast cancer, including and the Beth Israel Department of Integrative Oncology Fund.

“Bloomingdales approached us about joining their Pink campaign and we where honored”, said Photographer Bob Carey.  “We are launching two new Ballerina images at this event and are very proud to represent Bloomingdale’s efforts, and New York City, by putting “Ballerina” on the famous Bloomingdale’s checkered floor in honor of such a great cause. “

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The Tutu Project’s mission is to support the fund raising efforts of The Carey Foundation for  women with breast cancer.  It strives to bring laughter and understanding to a community that has endured far too much.  Professional photographer Bob Carey began taking self-portraits in pink tutus as a way to express himself. What started as a passion soon became a way to cope when his wife Linda was diagnosed with breast cancer. This work now gives hope to others fighting breast cancer, as his photos have become an art and philanthropic phenomenon.

The Carey Foundation is a 501(c)3 non-profit organization that strives to ease the journey of women with breast cancer.  The Foundation fund raises with the support of The Tutu Project, individual and corporate donations.  Funds raised offer assistance such as transportation to treatment, home care, child care, medical supplies and integrative medicine.

Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 10 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, Nevada, California, and Texas. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow Bloomingdale’s on Facebook or Twitter, become a Loyallist, and for more information, or to shop any time, visit


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