NEW YORK–(BUSINESS WIRE)–PDN PHOTOPLUS INTERNATIONAL CONFERENCE & EXPO — X-Rite, Incorporated, the world leader in color management and measurement technologies (http://www.xritephoto.com/), showcases its ‘Calibrate & Capture For the Cure’ campaign with ColorMunki Display and ColorChecker Passport Photo limited ‘Pink’ collector-editions. With each purchase X-Rite will donate 20% of product sales to the Breast Cancer Research Foundation (BCRF) (https://www.bcrfcure.org/)
“Nearly everyone has been touched by breast cancer, and we are proud to leverage the ColorMunki and ColorChecker brands in our creative communities to help find a cure. The Breast Cancer Research Foundation is a tremendous organization dedicated to the support of doctors and researchers worldwide, and we are proud to join them in the fight to eradicate this deadly disease,” states X-Rite Vice President of Product Marketing Chris Winczewski.
X-Rite also showcases essential color tools for unparalleled color accuracy, shoot to edit, with daily demos of the all-new i1 Filmmaker Kit. The included X-Rite i1Display Pro which supports Rec-709, Rec-2020 and DCI-P3 is fully compatibility with Atomos monitor-recorders. The bundle also includes ColorChecker Passport Video with integrated support of DaVinci-Resolve by Blackmagic Design, Color Finale from Color Grading Central, and 3D-LUT Creator.
The centerpiece of this year’s show is X-Rite’s continued partnership with BCRF and its ‘Calibrate & Capture For the Cure’ campaign with ColorMunki Display and ColorChecker Passport Photo limited ‘Pink’ collector-editions (http://www.xritephoto.com/cure) available for order at the show, online www.xritephoto.com, and select X-Rite resellers Unique, Hunts, Samy’s, and Adorama.
“Now, creatives seeking ease-of-use color perfection have the added bonus of supporting a worthy cause by purchasing these collector, limited-edition, pink ColorMunki and ColorChecker Passport Photo,” Winczewski adds.
X-Rite and its subsidiary Pantone LLC is a global leader in color science and technology. X-Rite Pantone offers a range of color management solutions for the printing, packaging, photography, graphic design, video, automotive, paints, plastics and textiles industries: http://www.xritephoto.com/.
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Tags: Color management, ColorChecker, The Breast Cancer Research Foundation, The Cure, X-Rite