There are partnerships, that one knows from the very beginning, are the ideal fit. Bob and I believe this to be true with BlackRapid . I mean, really, what could be better? Camera straps– Bob’s favorite– AND a substantial benefit for women and men living with breast cancer? It certainly works for me! Another lovely piece of this partnership is the folks are BlackRapid are awesome to work with. How many people do you know that show their passion for something by wearing tutus – oh well, besides my husband? Thanks for making our imagery a part of this campaign!
The really cool aspect of this, and it’s what we look for in a partnership, is that it was so straight forward. Ten dollars from every strap sold is donated directly to The Carey Foundation.
We’ve also had the pleasure to work directly with Jared and Dan, they spent an entire day in our home listening to Bob and I chat about this project, and at days end we had two lovely new friends.
Back to the straps, did I mention that they’re pink? You may think this means that the KICK Pink straps are only for women but come on–my husband wears a pink tutu–you men need not shy away from this! The fun doesn’t end on the rooftop. BlackRapid sent the KICK pink straps and tutus out to tour the world in a photo relay! Visit their website to watch the straps and tutu’s as they make their way around the globe.
Lucky Receipts of the “KICK kit” as it’s know will be asked to photograph themselves or a friend in the pink tutu and strap, and then are expected to hand this off to someone else. –BlackRapid
Linda Carey is the co-creator of The Tutu Project and President of the Carey Foundation. Bob and Linda Carey have been together since 1986. When Linda was diagnosed with breast cancer in 2003, Bob decided to expand on an odd project he’d started: he’d taken a few pictures of himself in a pink tutu, and the unlikely images cheered Linda up and gave both of them something to focus on other than her diagnosis. Linda’s positive approach to living has become a beacon of hope for cancer patients across the world.