Press Resources

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Following is various boiler plate language that can be used to describe our project.  If you need additional information please contact us.  Please note:

  • “The Tutu Project™” should be trademarked at first mention within the story or press release.
  • The Carey Foundation is a 501(c) 3 non-profit organization based out of New Jersey.

About The Tutu Project™ for the Carey Foundation:

Professional photographer Bob Carey took a self-portrait wearing only a pink tutu after he and his wife Linda moved to New York in 2003. Eight months later, Linda was diagnosed with breast cancer, reminding Bob that laughter can be the best medicine. The tutu returned, and Bob photographed himself wearing it in unlikely places–subway stations, amusement parks, beaches, parking lots– lifting the spirits of Linda and her fellow patients. The work, now referred to as “The Tutu Project(TM),” went viral on the Internet in 2012.

The overwhelmingly positive reaction inspired Bob and Linda to self-publish book of the images entitled Ballerina and start the Carey Foundation, a non-profit foundation supporting women and their families during their journey with breast cancer. To help distribute the funds the foundation partners with organizations like CancerCare, and For 3 Sisters, non-profits that support men and women in their journey with breast cancer.

A Shorter Version:

Bob Carey is the photographer and subject of “The Tutu Project.” This series of stunning self-portraits of Bob in a tutu was originally launched to cheer up his wife, Linda, after she was diagnosed with breast cancer, and later went viral.  It inspired Bob and Linda to self-publish a book, with the mission to use the power of humor to help cancer survivors.  Proceeds from the sale of The Tutu Project related products are donated to their non-profit for families with breast cancer, the Carey Foundation.

About the Carey Foundation:

The Carey Foundation’s mission is to provide financial support to women diagnosed with breast cancer, survivors, and their family members. Funds raised with the support of The Tutu Project, individual and corporate donations are provided directly to organizations that offer assistance with cancer-related costs like transportation to treatment, home care, childcare and medical supplies.  The Carey Foundation is a 501(c) 3 non-profit organization.

About The Tutu Project and RC Photography:

The Tutu Project is a trademark owned by RC Photography. RC Photography is a for-profit corporation. Donation percentages to the Carey Foundation for families with breast cancer are based on a product’s net margin and completely at the discretion of RC Photography. Note that percentages can change at anytime without notice.

Following are images that you may use in articles:

These images may NOT BE ALTERED IN ANY WAY (cropped, resized, color change, etc.).  If you need a special size please contact us.  See an image on Facebook that you want to use?  Contact us.

United States: 

Jump. Point Lookout. Long Island, New York. 2012



Brandenburger Tor. Berlin, Germany. 2013



Botero Statue Park. Medellin, Colombia. 2014

Puente de Occidente, near Santa Fe de Antioquia, Medellin, Colombia. 2014

Parque de los Deseos, Medellin, Colombia. 2014

thetutuproject-Parque De Los Deseos-Medellin-Colombia


*The information provided on this website is for informational and educational purposes only. It is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Reliance on any information provided by this website is solely at your own risk. The owners, contributors, authors, and publishers of this website are not liable for any losses, injuries, or damages arising from the use of the information on this website.*

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